During the Snap Partner Summit 2022, the platform shows the uniqueness of augmented reality (AR). It then applied for a 3D avatar animation patent and enabled dynamic travel ads. Today, Snapchat works on Snapchat+ subscriptions.
Snapchat+ is a subscription plan that offers exclusive experimental and pre-release conversation features. These include the ability to pin best friend’s convos, custom icons, data insights (including your friends’ location history and who rewatched your stories), special badges, etc. Snapchat+ comes with a one-week trial and is now available for €4.59 per month or €24.99 for 6 months.
Snapchat works on Snapchat+ subscriptions as of 17 June 2022.
Implications to Marketers:
Snapchat+ can be a great subscription platform for marketers. It can be a way for Snapchat brands to offer exclusive and premium events, launches, and products to loyal followers.