Snapchat has greatly evolved as a multi-messaging app. It recently added new ways to snap and safety measures for young users. The platform also jumped into the eCommerce bandwagon by enabling shopping lenses. Today, Snapchat secures content deals for “Discover.”
Snapchat’s Discover is a feature that updates users with celebrity gossip, current events, pop culture, and trends. It also houses Snapchat stories and shows. Today, Snapchat secures content deals for “Discover” by extending its content deal with 3 major media companies. These are:
- Disney Media & Entertainment for ABC News, ESPN, and other sports content.
- NBC Universal for episodes of American Song Contest, CNBC Make It, Peacock, This is Us, NL, Weekend Update, and Snap Originals.
- ViacomCBS for AwesomenessTV, CBS, CMT, MTV, Paramount, and VH1 content.
Snapchat secures content deals for “Discover” on 27 January 2022.
Implications for Marketers:
Snapchat’s Discover has been a big winner in the Snapchat market. Securing content deals for such a feature means continuous opportunities for partnership among marketers.