Snap chatters love browsing for products and shopping online. To make shops more accessible and fun, Snapchat enables shopping lenses. These catalog-powered shopping lenses will allow brands and businesses to showcase a range of products within a single lens. It means that snap chatters can try them on virtually all at the same time. The details will include color, price, sizing, and other product information.
Snapchat also updates its “Lens Web Builder” tool with templates to streamline using shopping lenses. MAC Cosmetics and Ulta Beauty will be the first to use these shopping lenses in the coming month.
Snapchat enables shopping lenses on 26 January 2022.
Implications for Marketers:
Snapchat’s shopping lenses are a clear enhancement of its AR commerce. For marketers, they can be a great way to expand product displays into catalogs. As such, snap chatters can have a better view of a range of products and services.