Snap has introduced learning hubs to help creators enhance their AR and eCommerce skills. Remember Arcadia? It is Snapchat’s AR lab in partnership with WPP. How about Snap Focus? It is a hub to be a certified Snapchat marketer. Today, Snapchat rolls out the “Ads Manager Campaign Optimization” certification.
Snapchat Ads Manager Campaign Optimization Certification
Snapchat Ads Manager Campaign Optimization certification is a practice-based training that involves a series of hands-on exercises on relevant industry examples. It is the second course that Snap Focus offers. The first course was the Snapchat Ads Manager Campaign Activation certification
The new course involves 5 paths designed to optimize full-funnel results on Snapchat’s Ads Manager. These include the following course objectives:
- Build custom reports and monitor performance to determine optimizations
- Getting Ad Support through the Business Help Center and Live Chat
- Identifying and resolving non-performing campaigns
- Increasing campaign efficiency by adjusting ads delivery settings
- Using Split Tests and Delivery Insights for future campaigns
After the coursework, Snapchat will issue a badge on Ads Manager Campaign Optimization certification. That is if you pass the online test with a score of above 80%. Each course objective takes 10 minutes to complete while the exam takes an hour.
Snapchat rolls out the “Ads Manager Campaign Optimization” certification on 03 November 2021.
Implications for Marketers:
Snapchat’s Ads Manager Campaign Optimization certification is worth trying for marketers. It can give brands a better overview of Snapchat ads. With a growing number of Snap chatters, now at 306 million, Snap ads can surely boost brand conversion, discovery, and engagement.