Snapchat now has around 265 million daily active users. The platform has recently announced an upcoming partner summit on 20 May 2021. It has also rolled out an AR creator funding and bitmoji fashion patent together with testing an events invite feature. Recently, Snapchat partners with Gannett Media.
Gannett Media is the largest newspaper circulating in the US daily. It has a client network of more than 100,000 businesses. Snapchat’s partnership with such mass media holding company focuses on pitching Snapchat through advertising. Gannett’s sales force will be trained to sell Snap ads.
Snapchat partners with Gannett Media on 04 March 2021.
Implications for Marketers:
Snapchat’s partnership with Gannett Media is a clear move to boost advertising on Snapchat. The goal is to engage 35 million businesses listed on Snap maps to patronize Snap ads. For markets, the partnership opens up a range of new opportunities to help brands create engaging content for Snapchat.