After announcing the upcoming Snap Partner Summit 2022, Snapchat is set to report leveled-up stories. The platform enabled custom landmarkers to AR stories via Snapcodes. It also added AR story tools, local lenses, and mid-roll ads to its lens studio. Today, Snapchat launches dynamic stories.
Dynamic Stories use a partner’s RSS Feed to automatically create a story out of published content on the web. The update applies to verified Snapchat creators and publishers. All they need to do is tie up their existing workflow with Snapchat and they are ready to go. Every time new content is published, it will automatically appear on Snap chatters’ “Discover” feed. Snapchat’s Dynamic Stories is currently available to a selected group of partners from India, France, the UK, and the US.
Snapchat launches dynamic stories on 12 April 2022.
Implications for Marketers:
Dynamic stories can help Snapchat marketers to simplify the workflow. With an automatic update on the discover feeds every time content is published on a partner site, it is a cost-efficient and timely way to boost engagement.