Here’s a final eCommerce push for Snapchat! Snapchat launches an AR Holiday Shopping gallery. It is called the “Snap Holiday Market.” After launching a food scan and multi-format delivery, the platform is set to advance its AR try-on.
Snap Holiday Market is an AR holiday shopping gallery tied up with Black Friday. It will feature brands such as:
- Amazon
- American Eagle
- Coca-Cola
- Dior
- Hollister
- Tory Burch
- Under Armor
- Verizon
- Walmart
Each of these brands will have a dedicated store in the Snap Holiday Market. There, Snap chatters can browse and try-on holiday deals and products on a unique AR space. Snapchat’s AR holiday shopping gallery is accessible in the Lens Carousel. It features interactive demo elements to personalized product showcases.
Snapchat launches an AR Holiday Shopping gallery on 23 November 2021.
Implications for Marketers:
Snapchat’s AR Holiday Shopping gallery integrates physical and digital elements. For marketers, it can be a new shift. By adding AR elements to ads and campaigns, brands can give a more immersive experience to target audiences. It can potentially increase engagement and revenues.
