Last June, Snapchat launched paid subscriptions to nine countries. They are called Snapchat+, which was expanded to India a month after the launch. For $3.99 per month, the platform offers subscribers with exclusive content, features, and tools. Today, Snapchat adds new features to Snapchat+.
New App Icons
Snapchat+ subscribers can now change their home screen with new custom designs. New colors and twists were added to the list to make the Snap experience more exciting.
New Bitmoji Backgrounds
Snapchat+ also enables new exclusive Bitmoji backgrounds. Liven up the backdrop with a beach paradise, gleaming gold, etc.
Post View Emoji
Today, Snapchat+ subscribers can also pick an emoji that will show after a friend view a message. It is a signature way of signing off a snap.
Priority Story Replies
Priority story replies make messages more visible on Snap Stars.
Snapchat adds new features to Snapchat+ on 15 August 2022.
Implications to Marketers:
Snapchat adds new features to Snapchat+. Sooner or later, marketers can take advantage of these tweaks to level up Snap ads and campaigns.
Reference: https://newsroom.snap.com/en-GB/augustsnapchatplusdrop
