It seems that Pinterest is currently focusing on partnerships. Recently, the platform partnered with The Yes, Vochi, and WooCommerce. As it is testing try-on home decors, Pinterest partners with Tastemade.
Tastemade is a video network for experiences, food, home décor, and travel. Its pins become the most inspirational content on Pinterest, driving 200% more saves. To tap into Tastemade’s global platform, Pinterest ventures in a first-of-its-kind, global strategic, multi-million-dollar partnership. The partnership aims to scale content series and live-streaming among Pinterest creators. The initial program of Pinterest and Tastemade will launch later this year in APAC, Europe, LATAM, and the US regions. It will be a series of 50 new Tastemade shows on Pinterest.
Pinterest partners with Tastemade on 14 June 2022.
Implications to Marketers:
The partnership between Pinterest and Tastemade can help marketers scale their offerings to broader audiences. As it will feature live shopping, it can drive more saves, and drive more sales.