Pinterest is set to venture far more than pins this year. Recently, it introduced live shopping via Pinterest TV. The platform launched new shopping features via its Christmas Holiday Hub. The platform also formed the TwoTwenty team to handle AR & VR innovations. Today, Pinterest acquires Vochi, a platform for video clip creation and editing.
Vochi is a powerful tool for creative video editing. Founded in 2019, it aims to democratize a quality video tool for everyone. What is unique about Vochi is the ability to instantly apply high-quality effects based on objects’ computer vision. The stand-alone app will enable pinners to add 3D effects and remove items on a video clip.
Pinterest acquires Vochi for video clip creation and editing on 06 December 2021.
Implications for Marketers:
Marketers can make video clips stand out on Pinterest feeds through Vochi. It may be worth checking such a new tool to provide more inspiration on pins and boards.