March is a celebration for women every year. It marks the month of International Women’s Day. As expected, Meta enables new Messenger holiday effects to celebrate it. The new effects apply to both Messenger and Messenger Kids.
New Sticker Packs
Meta adds a new sticker pack designed by Lucie Corbasson, a graphic designer and illustrator. The design encourages conversation about female empowerment, progress, and sisterhood. Another sticker pack added is the lo-fi chat theme designed by Elora Pautrat, an environment artist and illustrator.
These sticker packs include feminine sticker designs with messages such as:
- I got your back.
- I’m that girl.
- Know your worth.
- Ladies first.
- You shine.
- You were saying?
Word effects enable Facebook users to choose an emoji partner for certain terms or words. The emoji will explode on-screen once the user types the paired words within a Messenger chat. Some examples of the word effects that Meta added for International Women’s Day are:
- A flex emoji appears as you type “go, girl.”
- A superhero emoji is enforced after typing the word “mom.”
There’s a lot more.
Meta enables new Messenger effects to celebrate International Women’s Day on 08 March 2022.
Implications for Marketers:
As Meta enables new Messenger effects to celebrate International Women’s Day, marketers should also take chances promoting related brands, products, and services. A Messenger campaign can boost awareness and conversion using the new features added.