LinkedIn reports steady growth in Q3 of 2021. It can be credited to the platform’s effort to boost better user experience and integrate eCommerce.
First off, the platform published a “Return to Growth” playbook after reporting a 29% revenue growth in Q! of 2021. It also added new tools on business pages. These include LinkedIn Stories, My Company tab, and product pages. Last May, it introduced the boost marketing feature.
Such updates result in a 19% increase in the level of engagement within LinkedIn. They have also driven a 42% YoY revenue growth. To date, LinkedIn now has nearly 800 members in 200 countries worldwide.
LinkedIn reports steady growth in Q3 of 2021 as of 26 October 2021.
Implications for Marketers:
LinkedIn’s steady growth indicates that it still has a strong potential when it comes to a digital marketing approach. It may be worth including the platform on a brand’s approach to further boost engagement and reach.