LinkedIn has been investing in tools to help brands and businesses earn and learn. As it launched its motto to “Do business where business is done”, lots of changes have happened. The platform rolled out a learning hub, updated business page, and video cover story. LinkedIn reports revenue growth of 29% in the 1st part of the year.
The current LinkedIn membership stands at 740 million monthly active users. LinkedIn’s revenue grows by 25%. This is due to the strong demand for advertising. While LinkedIn’s engagement record grows by 29%. This was brought about by the WFH setup that most companies adopted due to the COVID-19 pandemic. These figures reported by Microsoft are not as impressive as in the past year. Yet, LinkedIn is positive to boost more interest in advertising.
LinkedIn reports revenue growth of 29% on 27 April 2021.
Implications for Marketers:
LinkedIn revenue growth stands at a steady phase. This is a significant achievement in the light of lockdowns and social distancing that happened in 2020. As the situation goes back to normal, LinkedIn is positive to moving in an upward shift. For marketers, LinkedIn is still one platform to consider when targeting company decision-makers. Its overall performance in its Q1 report still shows a growing opportunity for brands and businesses alike.