It’s very obvious, videos are the most popular content consumed today. Last year saw a 96% increase in the number of online users viewing videos. That is why most social media networks invested in video features and tools. Instagram shifted from a photo-sharing app into a photo-and-video-sharing platform. LinkedIn enabled video cover story among its business profiles. Twitter launched a 15-second video ad. Recently, LinkedIn acquires Jumprope, a how-to video platform. The platform aims to use it in enhancing Better Campaign Planning templates and Boost marketing features.
Jake Poses, the CEO of Jumprope announces that the how-to video platform will be shutting down by 20 August 2021. He said that it was an easy decision to shut down the app and join LinkedIn. With Jumprope integration on the professional network, expect quality ho-to content from the bathrooms, garages, gyms, kitchens, etc.
LinkedIn acquires Jumprope, a how-to video platform on 02 August 2021.
Implications for Marketers:
As LinkedIn acquires Jumprope, it will make it easier for marketers to create step-by-step professional tutorials. These video formats are a great way to boost brand engagement. They can also be a key to boost revenues and sales within LinkedIn.