Instagram Stories have come a long way since it was launched in 2016. Around 500 million people tap into the power of stories links daily. The platform enabled converting them into Reels, longer Stories, and sharing on Twitter. Today, Instagram tests scheduled stickers on stories.
In a tweet shared by social media expert Matt Navarra, he shows that Instagram is currently testing the “SCHEDULED” sticker on stories. The new sticker aims to share an upcoming reminder for any event via a story. The sticker contains a direct link to the event being promoted.
Instagram tests scheduled stickers on stories as of 21 March 2022.
Implications for Marketers:
Instagram’s scheduled stickers on stories can simplify the promotion of events. For marketers, partnering scheduled stickers with a countdown can create excitement and increase awareness of upcoming live shopping or product launches.