Instagram has been testing several variations on its feeds and timelines. Last March, the platform began working on full immersive feeds after introducing 3 different feeds on timelines – home, favorites, and followings. To make hashtags more valuable, Instagram tests removing the recent tab.
Instagram’s recent tab shows the feed in chronological order, from the latest posts to the oldest ones. As Instagram removes the recent tab in the hashtag search results, the platform introduces the “Top” and “Reels” tabs. The move aims to collect data if people connect better with current and relevant content.
Instagram tests removing the recent tab on 19 April 2022.
Implications for Marketers:
Removing the recent tab on Instagram’s hashtag searches is still under experimentation. Marketers should watch out for such changes as they may affect the reach of Instagram ads and campaigns. Moving forward, the key is consistent posting for Instagrammers to recall a brand.