Instagram Rolls Out Subscriptions

Instagram Rolls Out Subscriptions

Instagram opened the Creator Lab last March 2022. Such a feature enabled creator badgescreator subscriptions, and creator tags. Badges are special heart icons for tipping creators. Tags allowed creators to give credit to people who contributed to a post. Meanwhile, subscriptions have been under testing since January. Today, Instagram rolls out subscriptions.

Subscriptions are a new way for creators to connect with their loyal followers. These will include chats, exclusive content, and an exclusive tab on a profile.

Instagram Rolls Out Subscriptions

Subscriber Chats

Creators can now create a subscriber chat for up to 30 people. It can be created directly from the inbox or story. A new “join chat” sticker also allows subscribers to join. Here, participants can discuss the best life hacks, latest trends, passions, etc. It automatically ends after 24 hours.

Instagram Rolls Out Subscriptions

Exclusive Content

A creator’s posts and Reels will now be displayed on a separate profile among subscribers. A purple crown badge indicates that they are exclusive content that can only be seen by subscribers.

Exclusive Tab

Instagram is launching an exclusive tab for all subscriptions for a profile. It makes it easier to find exclusive content.

Instagram rolls out subscriptions on 14 July 2022.

Implications to Marketers:

Instagram subscriptions are a great way for marketers to partner with creators in promoting their offerings. Collaborating with creators in similar niches can potentially increase engagement and sales.


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