Creators, creators, creators! They are the heart of social media platforms. To Instagram, they are the gems. That is why the platform never tires of innovating creator features and tools. It enabled creator badges, creator subscriptions, and creator tags. Today, Instagram opens the Creator Lab.
Instagram’s Creator Lab is a new education portal for Instagram creators. It houses channel growth tips, insights, monetization, and safety notes to help creators optimize their Instagram strategy. The portal also features blogs and videos from Instagram stars and lab creators. They provide helpful tips to better understand Instagram algorithms under 3 essential themes:
- Create. Figure out why you create and find your voice to improve and refine content.
- Grow. Build a community of loyal following and create meaningful connections.
- Money. Play the long game by learning how to monetize content and sustain an Instagram career.
Instagram opens the Creator Lab on 10 March 2022.
Implications for Marketers:
Marketers should take a look at Instagram Creator Lab. If you are looking to maximize the performance of an Instagram brand, each section can help in your campaign strategy and subsequent posting.