The year 2022 is the era of Reels. First, Instagram merges IGTV, Reels, and video feeds. Not long after, the platform removed IGTV and introduced new editing tools for Reels. Today, Instagram removes in-stream video ads. Reels Ads replace them as an option for video advertising.
Jake the Nerd announces the update via a tweet. Every Instagram advertiser now receives a prompt saying that in-stream video ads are no longer available as an ad placement. The prompt suggests using the Reels Ads instead.
Instagram removes in-stream video ads on 07 April 2022.
Implications for Marketers:
Marketers can focus their strategy on Reels Ads after Instagram removes in-stream video ads. The platform is looking to boost engagement on these TikTok-like clips and possibly, conversions.