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Instagram Removes In-Stream Video Ads - Social Stand

Instagram Removes In-Stream Video Ads

Instagram Removes In-Stream Video Ads
Table of contents
Jake the Nerd announces the update via a tweet
Implications for Marketers:

The year 2022 is the era of Reels. First, Instagram merges IGTV, Reels, and video feeds. Not long after, the platform removed IGTV and introduced new editing tools for Reels. Today, Instagram removes in-stream video ads. Reels Ads replace them as an option for video advertising.

Instagram in-stream video ads notification

  1. Jake the Nerd announces the update via a tweet

    Jake the Nerd announces the update via a tweet. Every Instagram advertiser now receives a prompt saying that in-stream video ads are no longer available as an ad placement. The prompt suggests using the Reels Ads instead.

    Instagram removes in-stream video ads on 07 April 2022.

  2. Implications for Marketers:

    Marketers can focus their strategy on Reels Ads after Instagram removes in-stream video ads. The platform is looking to boost engagement on these TikTok-like clips and possibly, conversions.

Reference: https://twitter.com/jaketheadnerd/status/1511844954976374784

https://www.socialmediatoday.com/news/instagrams-removed-in-stream-video-ad-placements-from-its-advertising-opti/621722/

#instagram instream video ads #in stream video ads instagram #instagram in stream video ads #instagram video ads

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