Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the campaigndot domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /www/socialstandcom_764/public/wp-includes/functions.php on line 6121

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wpv-fv domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /www/socialstandcom_764/public/wp-includes/functions.php on line 6121

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the rocket domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /www/socialstandcom_764/public/wp-includes/functions.php on line 6121

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the astra domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /www/socialstandcom_764/public/wp-includes/functions.php on line 6121
Instagram Is Testing Vertical Content Feeds - Social Stand

Instagram Is Testing Vertical Content Feeds

Instagram is Testing Vertical Content Feeds

TikTok may be the hottest app right now. But Instagram is set to become the home for engaging short clips. Recently, it has been testing partnerships on feed posts and Reels. The platform also enabled language translations and vertical Stories. Today, Instagram is testing vertical content feeds. 

Mobile Developer, Alessandro Paluzzi, spotted that Instagram is testing vertical content feeds on the Explore tab. When a user taps a post on the Explore tab, the view will appear similar to a Reels clip, a vertical content feed. Users can then swipe up and down to navigate Instagram’s content recommendations. If a user taps a multi-image post, he or she can swipe left and right to view the images. Such a feature is similar to TikTok’s content discovery.

Instagram is testing vertical content feeds as of 26 July 2021.

Implications for Marketers: 

Instagram’s vertical content feed makes it easier for users to discover new content. This is a clear move to allow TikTok’s broader selection of content. For marketers, this is a big opportunity to boost content discovery on the Explore tab. By posting relevant ads and campaigns, brands can rank on top of Instagram recommendations.

Reference: https://twitter.com/alex193a/status/1419793432701284355?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1419793432701284355%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.socialmediatoday.com%2Fnews%2Finstagrams-testing-a-tiktok-like-vertical-feed-presentation-for-explore%2F603949%2F

If you find this post useful, please share to your friends.

Share to friends

WhatsApp
Facebook
LinkedIn
Email

Related posts

Join Our Newsletter

Join our newsletter to receive the latest updates and market tips.