Despite many backlashes, Instagram continues to develop new features and tools. These include content scheduling, NFTs, searchable maps, and snapshots. Today, Instagram is currently testing a full-screen feed button.
Instagram is currently testing three different timelines – home, favorites, and following. It has been testing a full-screen feed, giving a visual refresh for each timeline. App researcher Radu Oncescu shares a preview of a full-screen feed button for Android. Below the favorites and following option, a “Switch to full-screen feed button shows. It allows users to easily change their timeline view into favorites, following, and full-screen mode.
Instagram is currently testing a full-screen feed button as of 22 August 2022.
Implications to Marketers:
Instagram’s full-screen feed button allows users to maximize content display. It can help marketers highlight their unique product offerings through creative visual promotions.