Instagram brings new energy and purpose to its visual elements. After introducing a full-screen display and tagging features, it is now redesigning its visual effects. Today, Instagram introduces a visual refresh.
Center and Front Full-Screen Content Layout
For a more universal experience, Instagram puts content in full-screen at the center and front. It focuses on self-expression and simplicity to show full images, text, and videos.
Reimagined Instagram Logo
Using an innovative 3D modeling process, Instagram illuminates its logo with a new color gradient. It signals new energy to create Stories, stickers, and more.
Sans Typeface
Instagram also introduces a new “Sans” typeface, which can adapt to global scripts including Arabic, Japanese, and Thai. The new typeface highlights Instagram’s unique identity.
Instagram introduces a visual refresh on 23 May 2022.
Implications to Marketers:
Instagram’s visual refresh may not be a big update. But marketers can still make the most out of it by broadening their reach to different regions of the world. Still, the key to Instagram marketing remains creativity.
Reference: https://about.instagram.com/blog/announcements/instagram-visual-refresh
