A new feature that Instagram recently rolled out is gaining traction – Reels. It’s a TikTok version of short music videos that can last up to 30 seconds. The feature was initially tested in Brazil on 12 November 2019. Then, it was rolled out to France and Germany in June 2020. The following month, it was launched in India, the U.S., and globally. Today, Instagram adds shopping tags on Reels.
Shopping tags allow Instagrammers to buy online on Reels. Starting today, a “View Product” tab will appear when Instagrammers view a video clip on Reels. Tapping the tab leads them to a list of items for sale. They can simply choose which item they want to buy and proceed to checkout. These shopping tags make the buying process as easy as a few clicks.
Instagram adds shopping tags on Reels as of 10 December 2020.
Implications for Marketers:
Shopping tags on Instagram Reels allow creators to monetize their Reels clip. For marketers, this is another great tool to power e-Commerce. It opens up more avenues to sell products on Instagram and generate revenues. As the use of Reels increases, shopping tags can become a big player in the digital market.