The Chinese will celebrate the lunar year from the 31st of January to the 15th of February. Instagram Chief Adam Mosseri tweets about the new #MyLNY2022 AR effect. It will provide another way to engage in the celebration, together with other AR effects in the effects carousel. Hong Kong-based 3D artist Ophelia Pang designs the new stickers to commemorate the “Year of the Tiger.” It showcases simple ways to mark the event.
Instagram adds new AR effects and stickers for the Lunar New Year on 29 January 2022.
Implications for Marketers:
Instagram’s new AR effects and stickers align with the platform’s creative focus. For marketers, they can be new ways to connect with target customers while celebrating the lunar year.