Retail stores have been deeply affected by the lockdowns and social distancing. Today, eCommerce is on the rise, and businesses have to cope. Google is making efforts to assist them. Last 06 August 2020, Google added tools to monetize audio content. It also added new resources to its Advertising Solutions Center for marketers to get insights about effective campaign building. They also introduced Shoploop, a platform to find and test products, on 16 July 2020. Recently, Google updates its local store listing.
The move aims to help local stores thrive and improve personal shopping. When users tap the shopping tab, they will now see a “Nearby” filter. Tapping this feature results in product options that are available near the searcher’s location. Alternatively, users can add the words “near me” on the keyword search. Also, Google adds more details to the “Nearby” listing that can be useful to the shoppers. These include:
- Availability of curbside or in-store pickup;
- How far each store is from the shopper’s location;
- Opening and closing hours of the business;
- Preview of the items, their availability, and prices.
Google updates its local store listing as of 16 September 2020.
Implications for Marketers:
As we go-ahead to the last quarter of 2020, the local store listing updates of Google are worth noting. Businesses should ensure that their Google My Business profile has complete information. For marketers, this is an opportunity to create product carousels to entice target audiences through the Google Merchant Center. Connecting all the relevant information to Google can highly influence the shopper’s decision before they leave their homes.