After Google strengthened its focus on a people-first algorithm, it now tries to balance SEO on social media platforms. Today, Google tests the “Popular on Twitter” box.
Google’s “Popular on Twitter” box highlights related trending tweets for queries and searches. SEO expert Shay Harel, shares a sample of the new panel. It shows location-based searches and trending topics on Twitter.
Google tests the “Popular on Twitter” box as of 24 August 2022.
Implications to Marketers:
As Google tests the “Popular on Twitter” box, it helps marketers boost engagement and exposure of tweets. It can also help searchers discover relevant answers to their queries.
Reference: https://www.seroundtable.com/google-search-popular-on-twitter-33960.html
