Here is some big news for Facebook advertisers and marketers! Facebook is now testing a scrollable info bar. The test applies to Facebook ads under Facebook Business Suite. The platform previously enabled ads that target consumer habits. It also aims to help users find more context about a business.
Facebook’s scrollable info bar shows below the visual display of an ad. They are Twitter-like threads displaying information about the advertiser. These include the business location, check-ins on the page, and the number of followers. Its main aim is to weed out scammers using Facebook ads.
Facebook tests scrollable info bar on 27 September 2021.
Implications for Marketers:
Facebook’s scrollable info bar is a great experiment to add extra legitimacy for advertisers and marketers. It can help brands boost credibility and conversion eventually.