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Finding Muk and Tin’s Token of Love

Finding Muk and Tin’s Token of Love

Hong Kong people are self-starters by nature. In last week’s episode of Ossan’s Love, Muk presented a small gift to Tin. It is a piece of jewelry bearing the letters T and M. That same evening, Crudo, an online shop where customers can personalize accessories, received a surge in orders of the same item. While …

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Facebook Introduces Creative Guidance Navigator

Facebook Introduces Creative Guidance Navigator

Here’s good news for Facebook advertisers, creators, and marketers! Facebook introduces Creative Guidance Navigator. It is a mini-hub full of downloadable ad tips, best practices, and notes to help create quality ads.  Creative Guidance Navigator houses a load of examples of creative ads that you can filter according to business size, format, industry, objective, and …

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iOS14 Update Said to Have Major Impacts on Facebook's Audience Network Effectiveness

iOS14 Update Said to Have Major Impacts on Facebook’s Audience Network Effectiveness

Audience Network ads on Facebook are about to become less effective with the rollout of Apple’s iOS 14. On 26 August 2020, Facebook released an announcement on the decreased effectiveness of targeted ads due to iOS 14’s new privacy features. Some users may not be able to see any ads from Audience Network, while some …

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New Video by Facebook for Tips on Branded Content and Stories Ads

New Video by Facebook for Tips on Branded Content and Stories Ads

On 17 September 2020, Facebook posted a video about new insights for creating effective branded content and ads on Stories. Facebook’s creative team also offered some tips and hacks backed up by their latest research. According to Facebook: “Strong creative execution, paired with savvy strategy and compelling messaging, can help drive even greater advertising success. …

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