Facebook Ads

iOS14 Update Said to Have Major Impacts on Facebook’s Audience Network Effectiveness

Audience Network ads on Facebook are about to become less effective with the rollout of Apple’s iOS 14. On 26 August 2020, Facebook released an announcement on the decreased effectiveness of targeted ads due to iOS 14’s new privacy features. Some users may not be able to see any ads from Audience Network, while some …

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Facebook Ads Can Now Target Consumers Based On Shopping Habits

The new Facebook Ads features aims to help brands zero in on their respective audiences. eCommerce has seen a boom over the past few months, and social media platforms have been finding new ways to better their services to keep up with the fast-growing eCommerce phenomenon. Facebook recently added a few new Custom Audience creation …

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Facebook Simplifies Ad Campaigns Through Experiments

Marketers should know which ad works well. So they can perform better on future campaigns. But doing so isn’t easy. With many options and so little time, the questions are filing up. Luckily, Facebook introduces “Experiments.” It’s a simple solution that won’t slow marketers down. Experiments combine “Test & Learn” and “Split Testing” into an …

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