Many social media platforms have long been affected by the implementation of Apple’s IDFA. Facebook ads, for one, made a major reboot. The platform launched dynamic ads, a privacy center, and used AI to segment audiences through their shopping habits without the need for third-party cookies. Today, Facebook tests privacy-friendly ads.
Facebook’s privacy-friendly ads will be called “Basic Ads.” They need fewer user data and will not need any anonymized personal info. Instead, these privacy-friendly ads will be promoted to a broad audience. They will then be measured via engagement, views, and other interaction metrics. Facebook Basic Ads are aimed to build brand and product awareness.
Facebook tests privacy-friendly ads on 03 June 2022.
Implications to Marketers:
Facebook’s privacy-friendly ads can help marketers reach users who are not potential customers but can recommend products and services. Such ads may be cheaper and, at the same time, better to target general audiences.