User privacy has been a big thing in 2021. After the implementation of Apple iOS 14.5, social media networks have undergone a lot of changes when it comes to privacy controls. It is because Apple’s IDFA does not allow 3rd-party cookies without the user’s permission. Thus, online platforms need to implement privacy-safe analytics. As part of a great move, Facebook launches a privacy center.
Facebook’s Privacy Center
It is a resource hub to learn more about the platform’s privacy approach among its apps and technology. The resource is divided into 5 sections:
Currently, Facebook’s Privacy Center is available to a limited number of users in the United States. The platform plans to roll it out to more users within the next few months.
This section of the Privacy Center helps users learn more about controlling their Ad Preferences. It gives them basic information on how Facebook’s family of apps use their information to determine the ads they see on their feeds.
The Collection section allows users to their data through tools like Access Your Information. It guides them about the different types of data that Meta collects.
Learn more about how Meta fights data scraping. Alternatively, users can brush up on account security through 2FA, legacy accounts, etc.
This section of the Privacy Center helps users learn how to clean up old posts and view the posts you’ve shared. It also teaches the basics of how to use the Manage Activity tool.
Explore the controls you can use to manage how Meta can access your information. It also enlightens users on how and why Meta needs to use such data.
Facebook launches a privacy center on 07 January 2022.
Implications for Marketers:
Recently, the CNIL Watchdog in France has penalized Facebook, Google, and YouTube for not presenting alternatives to the acceptance of 3rd-party cookies. Facebook’s Privacy Center is an answer to such demand. For marketers, the Privacy Center can also give brands useful ideas on how to take control of 1st-party data to help with their ads and campaigns.