One of the many goals of Facebook is to help brands and businesses strive and thrive. That is why it has been providing free training through Facebook Blueprint. Among the helpful courses it launched are:
- advertising training
- community accelerator program
- community management courses
- content creation course
- eCommerce tools training
- social skills video series
- Summer of Support program
With the ever-changing market environment, the platform needs more push and support to assist big and small businesses alike. So, Facebook partners with Coursera and Goodwill to conduct social media marketing training.
Facebook’s partnership with Coursera and Goodwill offers a scholarship program for over 6,000 job applicants from the US in the field of digital marketing and social media marketing. The training consists of 5 courses designed to support those interested to enter the digital marketing space. Facebook Elevate will host these self-paced technical courses. It was originally designed to be completed in 20 weeks. It also includes 100 hours of actual project-based training. A recognition certificate will be issued upon completion of the course. This can be used to apply as an entry-level social media marketer.
Facebook partners with Coursera and Goodwill to conduct social media marketing training on 27 April 2021.
Implications for Marketers:
Facebook’s partnership with Coursera and Goodwill provides a direct link between job seekers and the need for social media marketers. For marketers who want to enhance their knowledge, this is also a chance to gain and learn. With Facebook’s free courses, brands can learn pro-tips and strategies to effectively use social media in promoting their products and services.