As Facebook makes an eCommerce push, it continuously innovates business communication with new tools. Recently, the platform rolled out ad strategies, campaign ideas generator, and optimize text per person ads. Today, Facebook enables new personalized messaging tools.
Ads That Click to Messages
Brands and businesses can now buy ads encouraging people to message them on Facebook Messenger, Instagram Direct, and WhatsApp. Through an integrated Messaging API, it will now be easier for people to buy products and services on the Facebook family of apps. For example, an Instagrammer can start a chat on WhatsApp while on Instagram.
Lead Generation on Instagram
Facebook plans to use its messaging apps as a lead generation tool. Its first focus is Instagram Direct. Facebook aims to pattern the process on its Messenger campaign that results in a 72% lower cost per lead.
Quotes on Messages
Facebook is currently testing quotes on messages with a small group of select advertisers. It allows a brand or business to select 4 to 5 validating questions as a requisite to provide a quote. It will make it easier for prospects to receive a quote via conversations.
Facebook innovates business communication with new tools as of 16 September 2021.
Implications for Marketers:
As Facebook innovates its business communication with new tools, it allows a more intimate connection among businesses and consumers. For marketers messaging ads like click to messages can greatly boost engagement and sales.