Video meetings have been a very important part of the digital workplace since 2020. The COVID-19 pandemic has shifted traditional offices into online collaboration rooms. Online events and video meetings are the new normal among brands and businesses. As such, Facebook Portal enabled Messenger Rooms and video calls to make work easier for its users. Today, Facebook brings Zoom to Portal.
Zoom is an American video chat app that can accommodate up to 100 participants by default. Starting today, Facebook users can now use their large screen TVs to access Zoom meet-ups via the Facebook Portal hub. With smart cameras and sound tools, Zoom meetings in Portal keep a user within a frame and enhance audio during talking by minimizing background noises. Using Zoom meet-up in Portal also frees up one computer from cookies and extra spaces.
Facebook brings Zoom to Portal starting 07 April 2021
Implications for Marketers:
As Facebook brings Zoom to Portal, the platform is giving a key push on Facebook Marketing to such a device. With the broader adoption of video calling devices, marketers should aim to strategize campaigns relevant to them.