After the outbreak of COVID-19, Alpha Exploration Co. created a social media app to help people listen to conversations participated by celebrities. It was named “Clubhouse.” This audio-based app grew its membership through invitations and was initially available among iOS users. Since its creation in March 2020, the app has been used by celebrities. Today, Clubhouse celebrates its 1st anniversary with 13 million downloads.
According to a data report from App Annie, Clubhouse has recorded 12.5 million downloads as of 18 February 2021. The social-based audio app has garnered great attention in different countries. As it celebrates its 1st anniversary this March, Clubhouse already recorded more than 13 million downloads. A third of them come from the US. Below is a list of the top 10 countries that have recorded a massive usage of the Clubhouse app:
|
Country |
Number of Downloads/Users |
| US |
3.2 million |
|
Japan |
1.8 million |
|
Germany |
735,000 |
|
Brazil |
615,000 |
|
Russia |
540,000 |
|
Malaysia |
567,000 |
|
Italy |
435,000 |
|
UK |
397,000 |
|
South Korea |
387,000 |
| Turkey |
363,000 |
Clubhouse celebrates its 1st anniversary with 13 million downloads as of 16 March 2021.
Implications for Marketers:
As Facebook tries to clone Clubhouse and Twitter works on Spaces, this audio-based social app is gaining momentum. With its 1st accelerator program, Clubhouse has great potential as a marketing strategy. Marketers should aim to learn the ins and outs of audio marketing as sooner or later, they will dominate the scene.
