Clubhouse Celebrates Its 1st Anniversary With 13 Million Downloads

After the outbreak of COVID-19, Alpha Exploration Co. created a social media app to help people listen to conversations participated by celebrities. It was named “Clubhouse.” This audio-based app grew its membership through invitations and was initially available among iOS users. Since its creation in March 2020, the app has been used by celebrities. Today, Clubhouse celebrates its 1st anniversary with 13 million downloads.

Clubhouse Celebrates Its 1st Anniversary With 13 Million Downloads

According to a data report from App Annie, Clubhouse has recorded 12.5 million downloads as of 18 February 2021. The social-based audio app has garnered great attention in different countries. As it celebrates its 1st anniversary this March, Clubhouse already recorded more than 13 million downloads. A third of them come from the US. Below is a list of the top 10 countries that have recorded a massive usage of the Clubhouse app:

Country

Number of Downloads/Users
US

3.2 million

Japan

1.8 million

Germany

735,000

Brazil

615,000

Russia

540,000

Malaysia

567,000

Italy

435,000

UK

397,000

South Korea

387,000

Turkey

363,000

Clubhouse celebrates its 1st anniversary with 13 million downloads as of 16 March 2021.

Implications for Marketers:

As Facebook tries to clone Clubhouse and Twitter works on Spaces, this audio-based social app is gaining momentum. With its 1st accelerator program, Clubhouse has great potential as a marketing strategy. Marketers should aim to learn the ins and outs of audio marketing as sooner or later, they will dominate the scene.

Reference: https://www.socialmediatoday.com/news/clubhouse-closes-in-on-13-million-downloads-on-the-one-year-anniversary-of/596839/

 

If you find this post useful, please share to your friends.
Share on whatsapp
WhatsApp
Share on facebook
Facebook
Share on linkedin
LinkedIn
Share on email
Email

Join Our Newsletter

Join our newsletter to receive the latest updates and market tips.