Social media platforms continue to find ways to integrate eCommerce. YouTube, for one, is quietly experimenting with product tags for video clips and live stream shopping since 2021.
YouTube is making it easier for creators to upload posts and videos. The platform enabled corrections and reusing of previous upload details. To better enhance these creatives, YouTube
Shopify is the number one eCommerce platform today. Many social media platforms are partnering with it to boost revenue and sales. Google allowed Shopify integration in May 2021.
YouTube started testing Shorts in India in September 2020. Shorts are clones of Tiktok music clips that last for 60 seconds. To boost usage, the platform launched Shorts Fund and Shorts
YouTube houses different ads for advertisers and creators to earn revenue. These include audio ads, CTV ads, and display & video 360 ads. Last November 2021, the platform