YouTube is making it easier for creators to upload posts and videos. The platform enabled corrections and reusing of previous upload details. To better enhance these creatives, YouTube now enables text markup options.
Such an update was announced by YouTube’s Ads Policy Manager, Conor Kavanagh, via the weekly news flash. YouTube’s text markup options will allow creators to add bold, italics, and strikethrough texts on video descriptions. The update will be rolled out by the end of this week.
YouTube enables text markup options on 20 July 2022.
Implications to Marketers:
YouTube’s text markup options on video descriptions are minor tweaks in the platform. But such text formatting can help marketers make messaging stand out in-stream through creative text formatting.