Most shoppers today opt for digital stores instead of a physical visit to brick-and-mortar shops. Around 70% buy products they’ve searched online. As such, brands
As Facebook focuses on linking the platform to eCommerce, it’s also expanding monetization opportunities among brands and creators. It enabled content and partner monetization and
Short music video clips have dominated digital platforms today. TikTok has gained popularity because of such a form of content. Social media networks followed suit
Brand Safety is one major concern among social media platforms. In the past few months, several updates were made to enhance them. Facebook expanded its
The season for shopping is now as Christmas is a season of giving. With 90% of 1 billion monthly active users following business accounts, Instagram