Twitter aims to help brands and businesses thrive within Twitter communities. The platform rolled out new analytic tools and the flock feature for collaboration. It also published a
The implementation of Apple’s IDFA and new privacy policy guidelines has greatly affected social media analytics. Today, social media platforms need to rely more on first-party data. As
A lot of changes happen in video innovation and marketing in the past two years. TikTok took the spotlight with its short music clips. But YouTube remains the
TikTok has been making an eCommerce push. The platform enabled a business creative hub, creative video ads, eCommerce ads, and lead generation tools. Today, TikTok tests new engagement
Pinterest is a visual search engine. With 459 million monthly active users, it has always been a critical part of digital marketing. With Pinterest idea pins, shops, and