Blogs

Twitter Updates Its Performance Advertising Measurements
Twitter aims to help brands and businesses thrive within Twitter communities. The platform rolled out new analytic tools and the flock feature for collaboration. It

Google Introduces Topics API
The implementation of Apple’s IDFA and new privacy policy guidelines has greatly affected social media analytics. Today, social media platforms need to rely more on

YouTube CEO Announces 2022 Priorities
A lot of changes happen in video innovation and marketing in the past two years. TikTok took the spotlight with its short music clips. But

TikTok Tests New Engagement Features
TikTok has been making an eCommerce push. The platform enabled a business creative hub, creative video ads, eCommerce ads, and lead generation tools. Today, TikTok

Giraffe Lists the 5 Essential Pinterest Metrics to Track
Pinterest is a visual search engine. With 459 million monthly active users, it has always been a critical part of digital marketing. With Pinterest idea

Meta Introduces AI Research SuperCluster
Here’s exciting news about supercomputers. Meta introduces AI Research SuperCluster! As the rebranded Facebook social tech company, its vision for Metaverse is innovating artificial intelligence