Despite the rise of TikTok, YouTube has reported steady growth in creator revenue. Recently, the platform reported paving the way for $28.8 billion ad revenue. For 2022, one of YouTube’s top priorities is evolving system development. As part of it, YouTube shares control features to celebrate safer internet day.
YouTube Kids is a safer environment for toddlers, tweens, and teens. It features age-appropriate videos under three age levels – pre-school, younger, and older. It can be linked to a parent account via Google for a parent to control the video content between “Explore,” “Explore More,” or “Most of YouTube.”
YouTube also cares about the well-being of its users. Under the settings of a YouTube account, a user can set notifications to prompt the need to stop watching. These include “Bedtime,” or “Take a Break.”
YouTube Your Data
Your Data on YouTube allows users to browse, delete, or pause their watch history. Deleted videos on the watch history will no longer appear on video recommendations. Your Data also allows users to go incognito mode via the Chrome browser. It lets users watch privately without a watch history being carried over.
YouTube shares control features to celebrate safer internet day on 08 February 2022.
Implications for Marketers:
YouTube’s control features give users more control over their viewing experience. For marketers, such control features signal creating customized ads and campaigns to capture YouTubers’ attention.