Communities are the heart of social media networks. Facebook Groups have been a significant part of engagement within the platform. Twitter is recently working on the “Communities” tool. Today, YouTube lowers the eligibility threshold to community posting. It can be a top marketing strategy in the video-sharing platform.
Effective 12 October, YouTube will lower the eligibility threshold to community posting. It decreases to only 500 from an initial requirement of 1,000 channel subscribers. It means that creators with only 500 followers can now access community posts, which will also replace the discussion tab. They will also be able to access multi-image updates, post metrics, and post scheduling. YouTube notes that it may take a week after a channel reach 500 subscribers before the options community post appears.
YouTube lowers the eligibility threshold to community posting on 09 September 2021.
Implications for Marketers:
As YouTube lowers the eligibility threshold to community posting, it provides new engagement opportunities among creators with a lower number of channel subscribers. It can also be an opportunity for marketers to expand their reach and increase the brand’s YouTube following.
