YouTube Launches “Re: MASTERPIECE”

Again, YouTube leans at popular musicians to promote Shorts.  YouTube Shorts are 60-second vertical music clips like TikTok. Recently, the platform partnered with BTS and Ed Sheeran. Today, YouTube launches “Re: MASTERPIECE” in collaboration with BoA.

YouTube Launches “Re: MASTERPIECE”

BoA is the number one K-pop female artist and the youngest to be named “Best Artist” in Korea. With her talented vocals and standout performances, she has risen to be a K-pop icon all over the world. Together with SM Entertainment, YouTube launches “Re: MASTERPIECE.” It features a series of documentaries about BoA and the new Korean K-pop female group, aespa.

Side by side, YouTube also launches the “Dreams Come True” album of BoA and aespa together with a YouTube Shorts challenge.

YouTube launches “Re: MASTERPIECE” on 23 December 2021.

Implications for Marketers:

YouTube’s “Re: MASTERPIECE” can be a way for marketers to create entertaining and fun campaigns. Brands should look forward to more Shorts strategies this upcoming 2022.


If you find this post useful, please share to your friends.

Share to friends


Related posts

Join Our Newsletter

Join our newsletter to receive the latest updates and market tips.