YouTube launches Valentine’s Shorts campaign. Shorts are a Tiktok clone that features a 60-second music clip. The platform has launched several Shorts campaigns including “I’ll keep it Short” by Camila Cabello and The Weeknd and Ed Sheeran’s 14 songs in 14 Shorts.
YouTube’s Valentine’s Shorts campaign encourages creators to share their love notes via Shorts. This is by spreading the love through a custom green screen background using the hashtag #LoveNotes. By taking the lead, creators can boost Shorts’ engagement and usage. At the same time, they can build a community by keeping their message short and sweet.
YouTube launches Valentine’s Shorts campaign on 14 February 2022.
Implications for Marketers:
YouTube Shorts are a great way for brands and creators to engage with the YouTube community. Short music clips, like Shorts, have proven to capture the viewers’ attention and influence them through prolong engagement. So, we suggest keeping using Shorts on your ads and campaigns.