YouTube is now leaning on short-form videos. That is why the platform launched Shorts, TikTok-like music clips. Last February, it enabled Shorts shelf on channel listing. Short shelves showed the latest Shorts trends and uploads. Today, YouTube enables Shorts shelf on trending.
YouTube’s Ads Policy Manager, Conor Kavanagh announces the update on the Creator Insider channel. The Shorts shelf on the trending page will show the most popular Shorts for every location. They will be filtered based on trending results and displayed as a shelf on the trending page. The update will roll out in Australia, Brazil, Canada, France, Germany, India, Indonesia, the Middle East, North Africa, the UK, and the US.
YouTube enables Shorts shelf on trending as of 20 April 2022.
Implications to Marketers:
YouTube’s Shorts shelf on the trending page aims to improve the viewers’ experience by showing the most popular clips they may be interested in. Marketers can take advantage of putting Shorts ads and campaigns on such tabs to boost engagement and reach among the viewers.