YouTube Adds New Updates to Its Mobile App

Calling all YouTube Creators! YouTube adds new updates to its mobile app. There is a ton of new features you can now use on YouTube Studio. These also include a range of analytics and metrics.

Appeals

Creators can now appeal video monetization decisions through the YouTube Studio app. Once they dispute any monetization decision, they can directly apply for a human review on YouTube Studio for mobile. Just go to “Content” and tap the yellow $ icon on the video with monetization dispute. From there, click “Request Review” for a policy specialist to review your claim. 

Bottom Navigation Bar

YouTube moves comments, content analytics, dashboard, and playlist on the bottom navigation bar.  It is for added visibility and to easily switch between the things that you want to see on the YouTube page. 

Comment Filters

Tap on comments at the bottom of the navigation bar and you will discover new comment filters as follows:

• Contains question to search comments with a question
• Member status to check if the commenter is a channel member
• Response status to check if you have already replied to the comment
• Search to look for comments that contain a specific word
• Subscriber count to look if the commenter has a certain number of subs
• Subscriber status to know if the commenter is publicly subscribed to the channel

Currency Setting

Many creators are balancing payments and revenues in different currencies. To make it easier, YouTube added a currency setting under the Revenue Metrics within Analytics. In the top right of the channel icon, just tap “Setting,” and click “Currency.” The new currency you have chosen will apply to all people who have access to the channel both on desktop and mobile. 

YouTube adds new updates to its mobile app on 20 December 2021.

Implications for Marketers: 

The new updates on YouTube mobile app aim to make it easier for creators to manage their channels using a mobile device. For marketers, this update can better help them create and monitor YouTube ads and campaigns.

Reference: https://support.google.com/youtube/thread/140815899/new-features-and-updates-to-the-youtube-studio-app?hl=en