WhatsApp Rolls Out New Search Filters

WhatsApp is a fast and simple way to call and send messages all over the world. With around 2 billion monthly users, it is one of the largest global messaging apps. Recently, it is testing audio speed control,  multiple durations for disappearing messages, the Novi wallet, and voice preview. Today, WhatsApp rolls out new search filters.


Matt Navarra, a social media consultant, shares a tweet showing the new search filters for WhatsApp Business on Android and iOS. WhatsApp users can now narrow their search using audio files, documents, GIFs, links, photos, and videos. The three new addition is searching messages via contacts, non-contacts, and unread.

WhatsApp rolls out new search filters on 10 January 2022.

Implications for Marketers:

WhatsApp’s new search filters make it easier for users to search for messages in different ways. For marketers, these can be an opportunity for brand discovery.

Reference: https://www.xda-developers.com/whatsapp-business-search-filters/

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