Imagine a sound filter that makes you sound like Anthony Hopkins, Elvis Presley, or Morgan Freeman. Something like this is about to happen on Twitter Spaces that can topple TikTok effects down. Today, Twitter tests voice transformers on Spaces.
Reverse engineering expert Jane Manchun Wong recently tweeted that Twitter is working on a new voice transformer tool. Such a tool can help users change how the audience can hear them. Using different vocal effects and filters, they can turn their Spaces audio into something fun and playful. By adding echo or changing a voice pitch, they can find creative ways to utilize voice engagement.
Twitter tests voice transformers on Spaces as of 23 July 2021.
Implications for Marketers:
Some Twitter users may not see any need for a voice transformer. But for marketers, the ability to change sounds and voices can be a handy tool for audio plays and dramatic readings. Such engagement options can become a bigger focus on Twitter marketing as Spaces gain traction.