Twitter tries its best to give users a better experience outside the 240-character tweet. The platform enabled NFT profile pictures and Notes, a new way to write longer tweets. It is also experimenting with a shop button for Twitter cards. Today, Twitter tests tweet tiles.
Tweet tiles are a new format for publisher links. It features larger images, prominent CTAs, prominent CTAs, and variable fonts. Twitter’s Head of Dev Product Amir Shevat tweets that the initial test group includes @guardian, @nytimes, and @wsj.
Twitter tests tweet tiles on 25 August 2022.
Implications to Marketers:
Tweet Tiles can help marketers drive more clicks. These formats can help tweets stand out to boost engagement.