There is no doubt, Twitter wants to strengthen communities within the platform. First off, it enabled the flock feature that allows users to tweet a message within an exclusive group. Then, in Twitter trends 2022, a major focus is on fan-built worlds. Collaboration is very important for these communities. Today, Twitter tests tweet collaboration.
Alessandro Paluzzi, a mobile developer & reverse engineer, tweets the update on his account. He showed how a tweet collaboration works. First, users can request a brand or person to co-own a tweet. Second, the user needs to wait for the invited brand or person to accept the invitation. Once the invitation is accepted, the published tweet will show as co-authored by the accepting party. Please note that only public accounts or followers of an account can co-author a tweet.
Twitter tests tweet collaboration as of 29 March 2022.
Implications for Marketers:
Tweet collaboration can be a better way for marketers to partner with other brands or followers. It can significantly boost the reach of a tweet post and possibly influence conversions.